Content creator

  • Karachi, Pakistan
  • Full-Time
  • On-Site

Job Description:


  • Employment Type: Full-time
  • Mode of Work: On-site
  • Work Days & Timings: Monday to Friday: 09:00 AM – 05:30 PM
  • Saturday: 09:00 AM – 01:00 PM
  • Experience Required: 2–3 years
  • Preferred Industry Background: Marketing Agency, FMCGWe are looking for a creative, trend-aware, and detail-oriented Content Creator

to develop visually compelling, engaging, and on-brand content for our digital platforms. The ideal candidate should have a strong understanding of social media trends, short-form video content, product photography, storytelling, and digital audience engagement.

This role is perfect for someone who can turn ideas into scroll-stopping content, create relatable and entertaining posts, and showcase fragrances through strong visuals, videos, captions, and creative concepts.

Key Responsibilities

  • Research the latest social media trends, memes, viral formats, and platform updates to create relevant and engaging content.
  • Develop creative content ideas, concepts, and strategies aligned with the brand's storytelling identity and target audience.
  • Create, shoot, edit, and publish engaging content for platforms including Instagram, TikTok, Facebook, and other digital channels.
  • Produce short-form videos, reels, product showcases, behind-the-scenes content, and fragrance storytelling videos.
  • Capture high-quality product and lifestyle photography that reflects the brand's visual identity.
  • Write creative captions, hooks, video scripts, and post copy that drive engagement and brand recall.
  • Collaborate with the marketing and design teams to ensure all content is cohesive, on-brand, and aligned with campaign goals.
  • Plan and maintain a consistent content calendar in coordination with the marketing team.
  • Track content performance, analyze engagement metrics, and use insights to improve future content.
  • Bring fresh, funny, trending, and relatable ideas that help the brand connect with its audience.

Requirements

  • Bachelor's degree in Marketing, Media Sciences, Communication, Design, or a related field is preferred.
  • Proven experience as a Content Creator, Social Media Executive, Videographer, or similar creative role.
  • Strong understanding of Instagram, TikTok, Facebook, reels, short-form video trends, and digital content formats.
  • Hands-on experience in shooting and editing videos using mobile or professional equipment.
  • Basic to intermediate photography skills, especially for products and lifestyle content.
  • Ability to write catchy captions, hooks, and short scripts.
  • Familiarity with editing tools such as CapCut, Adobe Premiere Pro, Canva, Photoshop, Lightroom, or similar tools.
  • Good aesthetic sense, attention to detail, and understanding of visual storytelling.
  • Ability to work in a fast-paced environment and meet content deadlines.
  • Experience in FMCG, beauty, fragrance, fashion, lifestyle, or e-commerce brands will be preferred.

Skills Required

  • Content creation
  • Short-form video production
  • Social media trend research
  • Product photography
  • Video editing
  • Caption and script writing
  • Creative ideation
  • Brand storytelling
  • Basic performance analysis
  • Team collaboration